LEGAL ID
WSIM-FM, STAR 93.7 Soft Rock Favorites

FORMAT
Mass Appeal Adult Contemporary format focuses on familiarity with a playlist composed of established hits from the 80’s & 90’s, and today, plus just the right mix of 70’s to round out the sound. This format has a strong appeal to women but offers a broad audience.

POWER
6,000 Watts

Personalities

• Kinard-n-Koffee	6am-9am
• Dave Allan	9am-3pm
• Dave Baker	3pm-7pm
• John Tesh	7pm-12mid
• Supergold with Mike Harvey	Sat 6pm-12mid
• Grady Brown Beach Show	Sun 5pm-10pm

FEATURES
• Local News, Regional & National News
• Weather
• The Beach Show with Grady Brown
• Sports
• Music Features and Station Remotes
• Tickets to the Hottest Concerts

SAMPLE ARTISTS Include Faith Hill, Hall & Oates, Rod Stewart, Phil Collins, Elton John, Madonna, Celine Dion, Jimmy Buffet and more!

TARGET AUDIENCE
Primary Listeners are Adults 25-54 and Women 35-44

COVERAGE AREA
WSIM-FM’s 6,000 watt signal covers a 40-mile radius with coverage in Florence, Darlington, Hartsville, Timmonsville, Lake City, and Bishopville and surrounding areas